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Mixed plastic waste overflowing from a recycling bin, highlighting the limitations of current recycling systems.
•Ben Jones•4 min read

Why Recycling Is Failing — And What We Must Do Instead

Recycling is widely seen as the solution to plastic waste — but the reality is far less effective than most people realise. With only a fraction of plastic ever being recycled, this article explores why the system is failing and how sustainable, compostable alternatives like I’m Not Plastic’s patented material are shaping a cleaner future.

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Close-up of plant-based polymers used as sustainable plastic alternatives.
•Ben Jones•3 min read

The Future of Sustainable Materials: Innovations That Will Replace Plastic

The future of sustainable materials is taking shape as groundbreaking innovations emerge to replace traditional plastic. From plant-based polymers to compostable packaging and circular material systems, companies like I’m Not Plastic are leading a global shift toward safer, cleaner, and more environmentally responsible solutions.

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